SWOT analysis Essay Example | Topics and Well Written Essays - 500 words

SWOT analysis - Essay Example More people of all ages are becoming familiar with computers. New platforms like cell phones and tablet computers offer new linkup possibilities. Threats. The company is sensitive to dips in the national and overseas market. There are now more and more competitors. Local, national and international changes in taxes and legislation are a risk TOWS Analysis: Strengths/Opportunities Amazon.com is well placed to meet the growing online market. There is no limit to the number of products available, through partnerships with leading producers. The demographics are moving in the direction of more people, including older generations, now being able to use computer technology, which increases the market again. New hand held devices reinvigorate the youth market in particular, and Amazon.com has tweaked its interface to meet this opportunity. Strengths/Threats The company has withstood dips in the online market, partly because of its ability to switch product lines quickly when necessary. It h as a clear lead over all competitors, largely due to its patented technology. The past experience of dealing with legal and fiscal rules makes the company good at adjusting to changes. Weaknesses/Opportunities Amazon.com needs to keep its wide range, because this marks it out from competitors.